Over the past few months, I’ve worked on two very different client projects that had one thing in common: both organisations were “considering a new ticketing system”.

On the surface, the process looked familiar. Demos, shortlists, comparisons, pricing discussions. The usual rhythm.

But stepping back after both projects, I realised something important had shifted.

Neither organisation was really choosing a ticketing system anymore.
They were trying to define a ticketing ecosystem.

ChatGPT Checkout has just arrived, and it could radically reshape ticketing

Email is the main channel for everything in ticketing - could that be a problem?